02. PINKO SS 2020

PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE


#TAKELIFEBYTHEHORNS


RICCARDO RUINI IS THE CREATIVE DIRECTOR OF THE NEW PINKO’S SPRING SUMMER 2020 CAMPAIGN STARRING SUPERMODEL LILY ALDRIDGE.  CAPTURED BY MERT & MARCUS, SHE POSES ON A MECHANICAL BULL WEARING WESTERN-INSPIRED LOOKS AGAINST A SUNSET BACKDROP SHOWING OFF HER MOVES.


IN CHARGE OF STYLING VANESSA REID WHO HIGHLIGHTED STUDDED JACKETS, LEATHER BOOTS AND STATEMENT HANDBAGS. RRS DEVELOPED AN INTEGRATED COMMUNICATION CAMPAIGN THAT STRENGTHENS PINKO’S BRAND IDENTITY AND EXPRESSES THE FEMININITY OF THE PINKO WOMAN.


7 EMOTIONAL PICTURES ON A FIERY SUNSET, EXPRESSION OF THE PINKO DNA WITH LILY ALDRIDGE AS A PROTAGONIST. SHE EMBODIES THE PINKO UNIQUE STYLE JUST AS A WOMAN WHO IS PROUD TO BE THE AMBASSADOR WEARING HER FAVOURITE FASHION BRAND.

 

 

AN INSPIRATIONAL AND POWERFUL VIDEO TO BE USED ON PINKO SOCIAL CHANNELS WITH A DETERMINED AND CONFIDENT LILY ALDRIDGE: A DUSK OF MESMERISING COLOURS IS THE BACKDROP OF THIS VISUAL SYMPHONY WHICH PORTRAYS A FEMININITY THAT IS GLAMOROUS, GRITTY, ROCK AND NEVER PREDICTABLE.

 

A SEQUENCE OF SCENES TO SHOW LILY’S LOOKS AS SHE MOUNTS A UNIQUE RODEO BULL: IT WAS MADE ESPECIALLY FOR THE CAMPAIGN, INSPIRED BY THE SHAPE AND DETAILING OF THE LOVE BAG MIX STUDS.

 

 

FURTHERMORE AN APPEALING BEHIND THE SCENE VIDEO, WITH A SPONTANEOUS LILY WHILE DANCING, PLAYING AND JOKING AS SHE PREPARES FOR THE SHOOT, ALSO REFLECTING THE BRIGHT, POSITIVE AND DYNAMIC SOUL OF THE BRAND.

 

 

BESIDES THE GLAMOROUS OFFICIAL PICTURES, RRS CREATED A SERIES OF ICONIC BACKSTAGE SNAP-SHOT PORTRAYING LILY IN ALL OF HER BOLD FEMINITY. THIS SERIES OF POLAROIDS, ALSO PHOTOGRAPHED BY THE ACCLAIMED DUO MERT & MARCUS, IS A SPECIAL CONTENT TO BE UNVEILED AND SHARED ON PINKO SOCIAL MEDIA; EXCLUSIVE MATERIAL TO ENHANCE THE AUTHENTIC AND GLOWING BEAUTY OF THE PINKO WOMAN.

 

 

THROUGH A CLEVER MIX OF GLAMOROUS PHOTOS AND VIDEOS, ALL THE ASSETS CREATED FOR THE CAMPAIGN HAVE BEEN USED TO POPULATE INTERNATIONAL MAGAZINES, BILLBOARDS, BANNERS AND THE BRAND’S SOCIAL MEDIA. THE PINKO SPRING SUMMER 2020 CAMPAIGN BRING FORWARD THE NEW PINKO MESSAGE: “ALWAYS READY TO TAKE LIFE BY THE HORNS”. A SPONTANEOUS DECLARATION TO OVERCOMING CHALLENGES, THINKING POSITIVE AND OUTSIDE THE BOX.

 

 

 



ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI