PACIOTTI

FW 21/22

THE NEW PACIOTTI ADVERTISING CAMPAIGN LAUNCHES THE EXPRESSIVE CODE OF THE BRAND DNA WITH A CONTEMPORARY AESTHETICS.
UNDER THE ART DIRECTION OF RICCARDO RUINI, THE ITALIAN ARTIST AND PHOTOGRAPHER PAOLO CENCIARELLI, PORTRAYS THE MODELS IN A SERIES OF INTIMATE AND INTENSE SHOTS.

AS BACKGROUND, AN INTRIGUING LOCATION, THE CASANATENSE LIBRARY IN ROME; AN IMPRESSIVE PLACE, AUSTERE AND OF GREAT ELEGANCE WHERE TRADITION AND INNOVATION, PAST AND FUTURE CREATE A HARMONIOUS CONNECTION THAT REFLECTS THE ANTI-CONFORMIST PERSONALITY OF PACIOTTI.

RRS DEVELOPED AN INTEGRATED COMMUNICATION CAMPAIGN TO ENHANCE THE BRAND’S HERITAGE: STRONG AND MYSTERIOUS IMAGES, DEPICTED THE MODELS AS AMBIGUOUS AND SENSUAL CHARACTERS, TORMENTED BY PASSIONS. BESIDES THE IMAGES, RRS PRODUCED A CAPTIVATING VIDEO, A PAINTING IN WHICH SENSUALITY AND PROVOCATION COME TOGETHER IN A MYSTERIOUS SETTING.

IN ADDITION, A SEQUENCE OF ENIGMATIC DIGITAL CONTENTS WERE CREATED TO DESCRIBE A SURREAL AND CONTEMPORARY TALE TO COMMUNICATE TO A NEW AUDIENCE, YOUNGER AND MORE BLENDED, BEARER OF DIFFERENT AESTHETIC VISIONS.