4

PINKO

FW 2020/21

CAMPAIGN


“LOVE IS THE PROTAGONIST OF THE PINKO FALL WINTER 2020-2021 CAMPAIGN SHOT RIGHT AFTER THE LOCKDOWN. A MESSAGE OF POSITIVITY AND OPTIMISM SENT THROUGH A CAMPAIGN WITH A STRONG AND PRECISE IMAGE. A CELEBRATION OF LOVE IN ALL ITS FORMS. LOVE FOR ONESELF AND FOR OTHERS. THE LOVE THAT HOLDS US TOGETHER AND THAT MAKES US LOOK FORWARD.

 

AN ITALIAN TEAM LED BY THE CREATIVE DIRECTION OF RICCARDO RUINI WITH THE PHOTOGRAPHER FEDERICO DE ANGELIS AND THE STYIST MARGHERITA MORO, CAPTURED THE DANISH MODEL NADJA BENDER IN FRONT OF A HUGE NEON “LOVE” SIGN IN THE CITY NIGHT.

 

 

RRS DEVELOPED A COMMUNICATION CAMPAIGN THAT STRENGTHENS PINKO’S POSITIVE ENTHUSIASM TO START OVER AGAIN, CONTINUING TO EXPRESS THE FEMININITY OF THE PINKO WOMAN. EMOTIONAL PICTURES WHERE NADJA EMBODIES THE INDEPENDENT, AUDACIOUS AND FEMININE SPIRIT OF THE PINKO WOMAN.

 

A GLAMOROUS AND POWERFUL VIDEO TO BE USED ON PINKO SOCIAL CHANNELS WITH A CHEERFUL AND CONFIDENT NADJA BENDER WITH THE RECURRENT GRAPHIC MOTIF OF THE “LOVE” WORD THAT CREATES AN ATTRACTIVE GAME OF GEOMETRIES WHICH REFERS TO THE SPIRIT OF THE 70S THAT INSPIRED THE COLLECTION.

 

 

 

BESIDES THE ATTRACTIVE MAIN FILM, RRS CREATED A SERIES OF FUNNY AND LIGHTHEARTED MINI BEHIND THE SCENES VIDEOS PORTRAYING THE MODEL IN PLAYFUL MOMENTS BRINGING OUT AN INDIPENDENT WOMAN WHO LOVES TO TAKE HERSELF NOT SERIOUSLY.

 

 

 

ALL THE PHOTOS AND VIDEOS ASSETS HAVE BEEN USED TO POPULATE ALL THE PINKO’S SOCIAL MEDIA WITH A POSITIVE MESSAGE OF LOVE. THE LOVE THAT HOLD US TOGETHER AND MAKE US LOOK FORWARD IN THESE HARD TIMES.

 



ISSUE N° 5 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 4 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI