08 PINKO FALL WINTER 21/22

PINKO

FALL WINTER 21/22

"PINKO IN WONDERLAND"


ADVENTUROUS AND UNEXPECTED THE WORLD OF THE NEW PINKO CAMPAIGN. A CONTEMPORARY ALICE IN WONDERLAND IS THE CONCEPT OF THE NEW FALL WINTER 21/22 CAMPAIGN.

 

AN EMPTY MAGIC AMUSEMENT PARK IS THE SET FOR THE NEW CAMPAIGN ART DIRECTED BY RICCARDO RUINI AND CAPTURED AGAIN BY FEDERICO DE ANGELIS. 

 

LEXI BOILING IS THE NEW FACE OF PINKO IN THIS CAMPAIGN THAT WANTS TO BE REFRESHING AND POSITIVE BUT ALSO SEXY AND ICONIC.

 

ONCE MORE, RRS DEVELOPED AN INTEGRATED COMMUNICATION CAMPAIGN TO EXPRESS THE FEMININE SPIRIT OF THE PINKO WOMAN AND STRENGTHEN THE IDENTITY OF THE BRAND. STRONG AND BOLD PICTURES, WHERE LEXI, NATURALLY EMBODIES A SELF-CONFIDENT, IRRESISTIBLE AND FASCINATING WOMAN.

 

 

THE CONCEPT IS ALSO EXPLOITED IN A SERIES OF DIGITAL CONTENTS SHOWING DIFFERENT ANGLES OF THE SAME IDEA: A BREATHTAKING RIDE ON THE ROLLER COASTER, SHORT CLIPS OF LEXI PLAYFUL AND FUNNY, MINI VIDEOS DISCOVERING THE BAGS HIDDEN IN THE PARK, A SERIES OF SURREAL VIDEOS AND A LONG SUCCESSION OF WITTY AND APPEALING IMAGES FOR SOCIAL NETWORKS FEATURING JULIANY MORAES. 

 

 

ALL THE ASSETS HAVE BEEN USED TO POPULATE ALL THE PINKO’S SOCIAL MEDIA WITH A STRONG MESSAGE OF DARING JOIE DE VIVRE AND FREEDOM.  



ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI