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PINKO SS 2021 CAMPAIGN

PINKO

SS 2021

CAMPAIGN


OPTIMISM, AUDACITY AND HUMOR CONTINUE TO BE THE STRENGTHS OF THE NEW PINKO SUMMER CAMPAIGN; TODAY MORE THAN EVER NEEDS OF OUR DAILY LIFE.

 

AN ITALIAN TEAM LED BY THE CREATIVE DIRECTION OF RICCARDO RUINI WITH THE PHOTOGRAPHER FEDERICO DE ANGELIS AND THE STYLIST CAROLA BIANCHI, CAPTURED THE ESTONIAN SUPERMODEL ELISABETH ERM IN ONE OF THE MOST BEAUTIFUL BEACHES OF ITALY, PUNTA PROSCIUTTO (PUGLIA).

 

PRINT CAMPAIGN

 

CO-STAR OF THE CAMPAIGN A GREAT BLOWER AIR DANCER INTERACTING WITH THE MODEL IN EVERY PHOTO E VIDEO CONTENT; SO AS TO CREATE A DYNAMIC AND EYE CATCHING ATMOSPHERE.

 

RRS DEVELOPED AN INTEGRATED COMMUNICATION CAMPAIGN TO EXPRESS THE FEMININE SPIRIT OF THE PINKO WOMAN AND STRENGTHENS THE IDENTITY OF THE BRAND. EMOTIONAL PICTURES WHERE ELISABETH, WITH HER RELAXED AND POSITIVE APPROACH, EMBODIES PINKO’S JOY OF LIVING, COLOR, BEAUTY, PERSONALITY AND FEMININITY.

 

A CRYSTAL CLEAR SEA AND A WHITE BEACH ARE THE BACKDROP TO A GLAMOROUS AND POWERFUL VIDEO WITH A CHEERFUL AND CONFIDENT ELISABETH PLAYING CAREFREE AND FUN WITH THE BLOWER AIR DANCER.

 

CAMPAIGN VIDEO

 

BESIDES THE ATTRACTIVE MAIN FILM, RRS CREATED A SERIES OF WITTY AND APPEALING CLIPS PORTRAYING THE MODEL IN PLAYFUL MOMENTS BRINGING OUT AN INDEPENDENT AND CURIOUS WOMAN WHO NEVER TAKES HERSELF TOO SERIOUSLY.

 

ALL THE PHOTOS AND VIDEO ASSETS, INCLUDING DIGITAL CONTENTS AND INSTAGRAM FILTERS HAVE BEEN USED TO POPULATE ALL THE PINKO’S SOCIAL MEDIA WITH A STRONG MESSAGE OF FREEDOM, CHARM AND CONFIDENCE.

 

TEASER, INSTAGRAM CONTENT, INSTAGRAM FILTER



ISSUE N° 6 / PINKO SS 2021 CAMPAIGN

ISSUE N° 5 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 4 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI