10 BLAZÉ

“AFTERNOON DELIGHT WITH DREE HEMINGWAY”

BLAZÉ

FW 21

"AFTERNOON DELIGHT
WITH DREE HEMINGWAY"


WITH THE LAUNCH OF THE COLLECTION FW 21 CONTINUES THE BLAZÉ PROJECT WITH THE CREATIVE DIRECTION OF RICCARDO RUINI, TOGETHER WITH THE PHOTOGRAPHER CEDRIC BUCHET AND THE AMERICAN MODEL AND ACTRESS DREE HEMINGWAY, GREAT GRANDDAUGHTER OF ERNEST HEMINGWAY.

AS BACKGROUND THE SPECIAL MANOR OF MARIA SOLE TORLONIA, CASTELLO LOMBARDO, IN THE ROMAN COUNTRYSIDE; THE PERFECT LOCATION TO CONVEY THE COUNTRY-CHIC SOUL OF THE COLLECTION. RRS DEVELOPED SEVERAL PHOTOS AND VIDEOS CONTENTS THAT STRENGTHENS BLAZÉ’S BRAND IDENTITY AND EXPRESS THE BLAZÉ WOMAN.

 

 

A LOT OF LOOKS, SHOWED THROUGH SOPHISTICATED PICTURES, EXPRESSION OF THE BLAZÉ DNA WITH DREE ABLE TO PERSONIFY THIS PAST ELEGANCE IN A CONTEMPORARY WAY. TOGETHER WITH THE PHOTOS A SERIES OF MINI VIDEOS INSPIRED BY THE FAMILY ATMOSPHERE AS WELL BY THE TONES AND SOUNDS OF THE SURROUNDING COUNTRYSIDE.

TO JOIN THE TWO PRE FALL AND FALL WINTER CAMPAIGNS, THE FAMILY TEA FILM: A DELIGHT AFTERNOON OF THE BLAZÉ GIRLS WITH DREE AND CEDRIC.

 

DREE TRULY EMBODIED THE ESSENCE OF THE BRAND, AS SPORTED IN THE VIDEO DEPICTING A DAY IN THE ROMAN COUNTRYSIDE. A CHEERFUL AND CHARMING STORY OF A DELIGHTFUL AND RELAXING AFTERNOON OF DREE WITH THE BLAZÉ GIRLS, CORRADA, DELFINA, SOLE AND HER FAMILY, AND WITH THE SPECIAL 
PRESENCE OF JUNE THE CORGIE AND VALENTINA THE SHETLAND PONY.

RRS CREATED ALSO AN ICONIC BACKSTAGE SNAPSHOT PORTRAYING DREE, CASTEL LOMBARDO AND ALL THE FAMILY: AN EXCLUSIVE MATERIAL TO ENHANCE THE AUTHENTICITY AND PECULIAR STYLE OF THE BRAND.

 

 

MOREOVER A PLAYLIST WAS CREATED, AVAILABLE NOW ON BLAZÉ SPOTIFY ACCOUNT; A NEW CHAPTER OF THE BLAZÉ BEAT PROJECT, CONDUCTED FOR THE OCCASION BY DREE HIMSELF.

ALL THE ASSETS HAVE BEEN USED TO POPULATE THE BRAND’S SOCIAL MEDIA, TO CREATE VARIOUS MATERIAL TO SUPPORT THE SALES CAMPAIGN AND TO DEVELOP DIGITAL SEASONAL LOOK BOOKS. BUT ABOVE ALL THESE SPECIAL CONTENTS EMPHASIZED THE TIMELESS AND ITALIAN CHARM OF THE BRAND.

 



ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI