07 BLAZE PRE FALL 2021

“AFTERNOON DELIGHT WITH DREE HEMINGWAY”

BLAZE

PRE FALL 2021

“HOME SUIT(E) HOME”


RICCARDO RUINI IS THE CREATIVE DIRECTOR OF THE NEW BLAZÉ PROJECT; TWO DIFFERENT CHAPTERS OF A SINGLE STORY STARRING THE AMERICAN MODEL AND ACTRESS DREE HEMINGWAY, GREAT GRANDDAUGHTER OF ERNEST HEMINGWAY. CAPTURED BY THE FRENCH PHOTOGRAPHER CEDRIC BUCHET, DREE PERFECTLY EMBODIES THE ESSENTIAL ELEGANCE OF THE BRAND, WITH EASE AND JOYFULNESS.

 

AS BACKGROUND, CASTELLO LOMBARDO THE SPECIAL MANOR OF MARIA SOLE TORLONIA (CO-FOUNDER OF THE BRAND) IN THE ROMAN COUNTRYSIDE; THE PERFECT LOCATION TO CONVEY THE COUNTRY-CHIC SOUL OF THE COLLECTION. RRS DEVELOPED SEVERAL PHOTOS AND VIDEOS CONTENTS THAT STRENGTHENS BLAZÉ’S BRAND IDENTITY AND EXPRESS THE BLAZÉ WOMAN.

 

 

A LOT OF LOOKS, SHOWED THROUGH SOPHISTICATED PICTURES, EXPRESSION OF THE BLAZÉ DNA WITH DREE AS A TESTIMONIAL ABLE TO PERSONIFY THIS PAST ELEGANCE RECREATED IN A CONTEMPORARY WAY.

 

TOGETHER WITH THE PHOTOS A SERIES OF MINI VIDEOS DESCRIBING ALL THE LOOKS WORN BY DREE EN PLEIN AIR, INSIDE THE MOST FASCINATING PLACES OF THE HOUSE AS WELL AS IN THE ENCHANTING MOOD OF THE STABLES.

 

MOREOVER A PLAYLIST WAS CREATED, AVAILABLE NOW ON BLAZÉ SPOTIFY ACCOUNT; A NEW CHAPTER OF THE BLAZÉ BEAT PROJECT, CONDUCTED FOR THE OCCASION BY DREE HIMSELF.

 

 

ALL THE ASSETS CREATED HAVE BEEN USED TO POPULATE THE BRAND’S SOCIAL MEDIA, TO LAUNCH THE NEW COLLECTION DURING THE LAST MILAN FASHION WEEK, TO CREATE VARIOUS MATERIAL TO SUPPORT THE SALES CAMPAIGN AND TO DEVELOP DIGITAL SEASONAL LOOK BOOKS. BUT ABOVE ALL THESE SPECIAL CONTENTS EMPHASIZED THE TIMELESS AND ITALIAN CHARM OF THE BRAND.

 



ISSUE N° 11 PACIOTTI / PACIOTTI FW 21/22

ISSUE N° 10 BLAZÉ / BLAZÉ FW 21 "AFTERNOON DELIGHT WITH DREE HEMINGWAY"

ISSUE N° 09 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO WONDERLAND "

ISSUE N° 08 PINKO FALL WINTER 21/22 / PINKO FALL WINTER 21/22 "PINKO IN WONDERLAND"

ISSUE N° 07 BLAZE PRE FALL 2021 / BLAZE PRE FALL 2021 “HOME SUIT(E) HOME”

ISSUE N° 06 / PINKO SS 2021 CAMPAIGN

ISSUE N° 05 / WALK FOR GIANTS WITH RICCARDO RUINI STUDIO

ISSUE N° 04 / PINKO FW 2020/21 CAMPAIGN

ISSUE N° 03 / LA PERLA SS 2020 BY RICCARDO RUINI STUDIO

ISSUE N° 02. PINKO SS 2020 / PINKO SS 2020 CAMPAIGN WITH LILY ALDRIDGE

ISSUE N° 01. WWD ARTICLE APRIL 13 2020 / CORONAVIRUS CRISIS HITS FALL 2020 AD CAMPAIGN PRODUCTION

ISSUE N° 00. SPECIAL ISSUE / CELEBRATING 10 YEARS OF FLORA BY GUCCI